The Smile Way

Since 1997, Smile America Partners and its predecessor companies have worked with dental practices that specialize in both portable and mobile dentistry. By doing all of the administrative work, our affiliated dental practices can focus on dentistry.

Our specialty is working with dental practices that bring care to underserved children in the convenience and comfort of their school. Each year, 51 million school hours are lost due to oral health issues. The practices we service primarily focus on children who are often never taken to a dentist due to issues such as transportation and time off from work. These practices offer an easy and convenient solution to parents, and ensure these children get the care they need and deserve.

The services we provide include:

  • Dentist and allied professional recruiting and staffing
  • Equipment sourcing and maintenance
  • Supplies sourcing and distribution
  • Patient care coordination
  • Billing and payroll services

Our Leadership

Marcy Borofsky

Executive Vice Chair

Marcy Borofsky, DDS PT MPH founded Smile America Partners in 1997 and currently serves as Executive Vice Chair and Member of the Board of Directors. She engages with Government leaders at local, state and national level, School Districts across the country and Professional Leadership. She is a graduate of the University of Michigan Dental School, Columbia University Mailman School of Public Health and Wayne State University School of Physical Therapy. She is on the Dean’s Advisory Board of Harvard School of Dental Medicine and is Adjunct Professor at the University of Michigan School of Dentistry. She is a member of the multiple States Oral Health Coalition, DentaQuest Foundation School-Based Health Oral Health Alliance, Oral Health Alliance Across Borders and has been an invited speaker to many organizations, State School Health Associations, Alpha Omega International and Harvard School of Dentistry 150th Anniversary. She is an active member of the ADA and many state Dental Associations. She is often invited to speak at Health Care Conferences and University and Professional Associations. Previous to this she founded Health Search, an international physical therapy staffing company and Orthopedic Rehabilitation, a multi-location out-patient physical therapy company with a successful exit to a public corporation.

Steve Higginbotham

Chief Executive Officer

Steve Higginbotham joined Smile America Partners as Chief Executive Officer and Board member in November 2015. He is responsible for all day-to-day company operations and has a passion for implementing delivery models focused on value through patient engagement and satisfaction. Higginbotham has devoted more than 20 years to senior-level operations positions within for-profit outpatient health care settings. Before working at Smile America Partners, he served as President and Chief Operating Officer for Aeroscena, a clinical-research consumer products company based in the Cleveland Clinic Innovation Center in Cleveland, Ohio. Prior to Aeroscena, Higginbotham served as Chief Executive Officer for Lifestyle Lift, after working as the company’s Chief Operating Officer for several years. Currently based in Farmington Hills, Michigan, Higginbotham holds a bachelor’s degree in finance from Southern Methodist University and an MBA from Auburn University.

Elliot Schlang

Chief Dental Officer

Elliot Schlang, DDS, is Chief Dental Officer for Smile America Partners and has been with the company since 2007. He holds dental licenses in 20 states and is responsible for the direction and development of clinical dentistry, spending most of his time mentoring dentists in clinical and management techniques to ensure patients have excellent clinical outcomes and positive dental experiences.

A graduate of the UCLA School of Dentistry, he is currently a member of the school’s Board of Counselors and has held this position since 2004. From 1974 to 2000, Dr. Schlang practiced dentistry in Los Angeles, growing his practice from one office to several multispecialty group dental practices. In 2000, he merged these with Castle Dental Centers, a national dental company, serving as Dental Director before joining Smile America Partners.

Eric Tolkin

Chief Marketing Officer

Eric Tolkin joined Smile America Partners in 2011 and serves as Chief Marketing Officer, overseeing all facets of marketing across multiple channels. A versatile professional with broad knowledge and expertise, he also heads the military division of Smile America Partners.

Tolkin has assembled an impressive career as a marketer, having spent most of his professional life working at advertising agencies. In 1995, he started his own agency with a client roster that included American Express, SoBe beverages, GE Capital and Starwood Hotel & Resorts. The agency was sold in 2000 to a multinational corporation. Following this, Tolkin assumed the role of Chief Marketing Officer for a division of Omnicom, adding to their list of blue-chip clients and starting their health care group. He is a graduate of Columbia University.

Chanel Yono

Chief Operating Officer

Chanel Yono started her career at Smile America Partners in 2006 while still pursuing her degree in finance. She has 15 years of healthcare & mobile dentistry experience and is responsible for leading & overseeing all non-clinical operations, including business development, school unit logistics, project management, & recruiting. During her tenure, Yono has had a number of roles and responsibilities in a variety of different capacities from school relationships management, business development and operations.